Do you remember proper milk?
As a child my grandparents lived next door to a dairy farm and we’d get our milk in a jug, straight from the cows. Drinking this milk was an altogether different type of experience to nowadays. The milk was creamy throughout. The whole jug was like the top you find on organic whole milk.
And, for me, that creaminess is still the essence of good milk. Yummy!
What’s that have to do with consultancy?
Well, it struck me that our selling consultancy services can come across like homogenised milk. In our efforts to show we’re consistent, reliable, and “businesslike” we forget to create memorable buying experiences for prospects.
In their new book The Power of Moments Chip and Dan Heath suggest that rather than leaving these memorable moments to chance we can create them purposefully.
Perhaps that idea alone is worth a few minutes consideration right now. It’s food for thought anyway (or perhaps to drink).